Focusing on the field of cross -border trade, SHEIN has always been an unslawed existence.The main fashion brand SHEIN is loved by overseas consumers, and it can be called a typical representative of Chinese companies’ “cross -border fever”.Through accurate positioning and unique operating models, SHEIN has successfully shaped the image of the international brand, and has established a new benchmark for innovation and development in the global fashion industry.
The key to the creation of SHEIN’s own brands is to use the on -demand to produce flexible supply chain models to ensure that product supply keeps up with changes in market demand.The construction of this model reflects digital and flexible upgrades through technological innovation -driven clothing suppliers, thereby maintaining a competitive advantage globally.
On the self -operated brand, SHEIN not only strictly controls the specifications and quality of the product, but also attaches great importance to establishing long -term stable cooperative relationships with suppliers to ensure the toughness and efficiency of the supply chain.The logic of brand building and simple products is fundamentally two different business logic: the former pays more attention to the integration and in -depth participation of the upstream and downstream of the industrial chain.resource.
Over the years, SHEIN has always focused on the optimization of the supply chain of the clothing industry, especially emphasizing that it empowers suppliers through various methods such as technology and training, thereby promoting the development of the entire industrial chain in the direction of digitalization and efficiency.
For example, Yiman Clothing is a successful case of S -Class supplier successfully upgraded from a low -end port workshop to Nissan.As a SHEIN men’s ODM partner, compared with the FOB model, the supplier only requires the supplier to be responsible for production. The cooperation between Yiman Clothing and Shein has launched an in -depth linkage as early as the product development stage.
Since joining hands in 2018, Yiman Clothing and Shein have gone through six years. Looking back at the opportunities of cooperation between the two parties, Mr. Huang, the person in charge, faced the dilemma of low factory capacity, tight capital and price wars in the OEM business business.I feel deeply anxious.In 2018, when looking for new development opportunities, he came into contact with the investment team of Shein’s self -employed brand.Faced with the demand for a small-scale order with only 200-500 pieces proposed by Shein, Mr. Huang had doubts at first.However, shein promises to provide sufficient orders and undertake initial expenses such as equipment updates and personnel training to ensure that the factory orders are stable and avoid significant fluctuations.After learning about these guarantees, Mr. Huang decided to try to cooperate with Shein.
Unlike most brands of attention, SHEIN dispatched professional teams in the early stage of cooperation to assist Yiman Clothing to connect with the supply chain digital management tools, and provide a set of detailed product development and production standards, covering size, quality control to the production process, etc.Each link.In addition, SHEIN’s buyer team and advanced supply chain digital platforms are developed in accordance with market trends, hot -selling elements, sales data, and historical experience guidance factories.The factory needs to complete the entire process from the SHEIN standards to the entire process of receiving orders to production. A large number of work online information processing is processed, and even the stage of the version of the version must be implemented in accordance with Shein’s strict requirements. This is the first time in Mr. Huang’s business career.
Despite the initial cooperation stage, Yiman Clothing has faced many challenges due to high standards, small batch and rigorous time limit (completed within 3-5 days), such as the product quality of the product is not up to standard or the delivery time is urgent.However, after seeing other suppliers gradually enhanced rating by following the SHEIN system and the double growth of production capacity and enterprise scale growth, Mr. Huang secretly determined to meet the difficulties.He has continuously strengthened communication with the SHEIN buyer team, so that the business has gradually expanded since 2019, and an independent team has been formed in 2020.
In a production crisis in the fall of 2020, the SHEIN business team showed a very high professionalism. The telephone communicated late at night until one o’clock in the morning, and the next day went to the scene to solve the problem, which moved Mr. Huang.After unremitting efforts, Mr. Huang’s factory employees have reached more than 500 today. Although they will also accept other brand orders during the period, the experience of working with Shein has greatly promoted the development speed of Yiman clothing.The enterprise not only achieved a production capacity leap, but also continued to expand factories. From a bold small enterprise, it gradually grown into a large -scale factory in the industry.
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